“To everyone who’s ever wondered how a dummy — like me — can stumble into growth marketing, and make $16.800/month while living on a tropical island…

Let’s get this straight real quick…

I was not crushing it.

I was not on Techcrunch.
I was not on Hacker News.
I was not the Next Big Thing™.
I was not raising a next round of VC money, at a $10MM pre-money valuation.

I wasn’t going anywhere…

I was just one of the many invisible, inglorious startup founders working away on his laptop, while having little growth or excitement to show for it.

Heck, I wasn’t even in Silicon Valley, hanging out with the cool guys…

I was working on a (super) cool product, but it wasn’t growing particularly fast.

Getting customers was hard.

Of course I was making excuses all the time. The product wasn’t done yet (spoiler: it’s never done). Growth would happen next month, if I’d roll out feature X….

I thought growth wasn’t really “my thing”. I hated marketing & sales. Sales is something other people do… I just wanted to make this cool product.

Here’s a shortlist of the convenient excuses I used…

1. My co-founder always did the selling. Never me… because I sucked at selling.
2. I didn’t have any kind of qualifications in marketing, or anything like that…  so I must be bad as a marketer.
3. I definitely didn’t know how to code, either.
4. I absolutely sucked at sales…
5. And I didn’t really have any connections to speak of, either

I can tell you one thing now…

Those excuses aren’t going to bring you anywhere. You’ll simply get wiped out by someone who is a killer at driving growth…

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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