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Stephen Garner – Video For Real Estate Agents

Hi, I’m Stephen Garner. After 12 years in the title industry dealing with some of the BEST real estate agents around I can tell you this in no uncertain terms: most consumers believe a real estate agent is a COMMODITY. Like orange juice and bacon they think you are all the same. Why wouldn’t they? Many real estate agents say the same things: search the MLS like a REALTOR®, call for a free CMA, Top Producer! Presidents Circle!

Do you want to grow your real estate business? Ready to stop chasing consumers around to try and SELL them on why you are different or better than your competition? Would you like them to come to you? To ask for your help in buying or selling their home? Of course you would. Who wouldn’t.

You are about to learn why and how VIDEO is one of the best ways to become the go-to person in your real estate market. How to put your website traffic on auto and have a steady stream of people coming to your real estate website to learn more about you, your area of expertise and how you can HELP without having to SELL yourself.

MY STORY
I started in the title industry 12 years ago. I was one of the top marketing reps at EVERY SINGLE COMPANY I worked for – until 2008. In 2008 the housing market in Phoenix collapsed and along with it went my business. Went the relationships with real estate agents and brokers I had established. Our housing market went from traditional to inconceivable overnight. Suddenly 80% of the market in Phoenix was distressed. REO and short sale were the name of the game. My clients couldn’t work with me, couldn’t work with my title company because of some national relationship formed in New York or Delaware with NATIONAL title companies and NATIONAL Banks.

I needed a new plan. Something different. Video was it. I started a WordPress real estate website and called it MyTitleGuy.Net, now MyTitleGuy.com. I filled it with content my ideal client (real estate agents) would look for when they had a need, even though they didn’t have that need or even know they would have it – YET (crazy huh). I learned everything I could about video, mindset, engagement, value, optimization, syndication and more. Almost 5 years later, many real estate agents and title companies consider me one of the top real estate video marketing people in the business. Every day I receive calls, emails, tweets, facebook messages from real estate agents, title companies, attorneys from around the world. Australia, Singapore, New Zealand, Scotland, England, Ireland – they ALL found me online. They all found me because of my videos. Many of the videos I created YEARS AGO. They are STILL driving my ideal clients to my website to learn more about me and how I can help them

CONSUMERS PREFER VIDEO
YOU ARE IRRELEVANT
IF YOU ARE NOT TALKING
IN THE LANGUAGE THEY PREFER
YOU ARE INVISIBLE
IF THEY CAN’T FIND YOU
AT THE EXACT
MOMENT THEY NEED YOU
Have you noticed the shift? Have you noticed your kids, your clients, YOU are heading to the Internet when they have a need? Have you noticed you are choosing videos on YouTube compared to text or images? Even musicians like Rihanna and Justin Bieber are relying less on conventional marketing methods and instead releasing their music, their messages on YouTube – where their audience is. Most real estate agents already know how important video is, but most DO NOT know how to properly use video to grow their business. To stand out from their competition. To get “found” online.

There is a small group of smart real estate agents that HAVE learned the secret to leveraging YouTube along with their other online marketing… and profiting big time because of it!

MY BUSINESS HAS GENERATED
THOUSANDS OF LEADS DIRECTLY FROM
THE USE OF VIDEO AND SOCIAL MEDIA

There is no question that video has made thousands of businesses more money, even made them household names.