Description

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Donald Miller – How to Grow a Business

How to Grow a Business

Taught by Donald Miller

Introduction : The Operating System Your Business Has Been Missing

Growing a business shouldn’t be a mystery. Sadly though, running a business remains a guessing game to lots of business owners. In this course, you’ll learn how each of the six key areas of your business work together to drive profit and revenue.

Introduction Resources

01 The Operating System Your Business Has Been Missing

02 Your Business Runs Like an Airplane

Assessment: Introduction

Cockpit

• 01 The Cockpit: Leadership
• 02 Clarify Your Personal Mission
• 03 Clarify Your Business Mission
• 04 Create a Digital Dashboard
• 05 Become a Great Communicator
• 06 Understand How to Manage Talent
• 07 Install a Process for Talent Development
• 08 Install a Management and Execution Framework
• Assessment: Cockpit

Right Engine

• 01 The Right Engine: Marketing
• 02 Clarify Your Message
• 03 Create a Sales Funnel
• Assessment: Right Engine

Left Engine

• 01 The Left Engine: Sales
• 02 Develop Your Sales Team and Process
• 03 Streamline the Sales Administration Process
• Assessment: Left Engine

Wings

• 01 The Wings: Products
• 02 Assess the Profitability of Your Products
• 03 Assess the Possibility of New Product Development
• 04 Install a Process for New Product Development
• 05 Install a Customer Service Process that Delivers an Effortless Experience and Reduces Refunds
• 06 Improve Your Customer Journey
• Assessment: Wings

Body

• 01 The Body: Overhead
• 02 Trim Overhead Wherever You Can
• 03 How to Grow Your Company Without Increasing Overhead
• Assessment: Body

Fuel Tanks

• 01 The Fuel Tanks: Cash Flow
• 02 Install a Revenue Director
• 03 Know the Real Story the Numbers Are Telling
• 04 Manage Your Checking Accounts and Protect Your Cash
• 05 Create a Compensation Package for Each Team Member
• Assessment: Fuel Tanks

Outro

• 01 Final Thoughts

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