Description

Mitchel Hunt – Symbol Design for Branding review, Mitchel Hunt – Symbol Design for Branding download, Mitchel Hunt – Symbol Design for Branding free

Mitchel Hunt – Symbol Design for Branding

34 Video lessons in HD
1h 30m of class content
Exclusive bonus content

LESSONS (34)

1. Getting Started
2. What Is A Symbol
3. Types Of Brandmarks
4. Identity Systems
5. Minimalism Vs Abstraction
6. What Makes A Good Symbol
7. Aesthetic Terminology
8. Other Things To Keep In Mind
9. Book Recomendations
10. Your Project
11. Quiz: Overview
12. Setting The Stage
13. Knowing Your Client
14. Generating Key Ideas
15. Moodboards
16. Quiz: Clarifying Your Intent
17. The Designer’s Approach To Drawing
18. Free Sketching
19. Illustrating With Shapes
20. Thinking With Grids
21. Customizing Type
22. Building Letterforms From Scratch
23. Quiz: Techniques
24. Adding Life To Your Concepts
25. Tightening Up
26. Stylistic Variations
27. Building Out A Set
28. Pairing With Type
29. Mocking Up
30. Presenting The Line-Up
31. Pitch Deck Completed
32. Quiz: Finishing With Character
33. Summary
34. Final Quiz

CLASS DESCRIPTION
Create Symbols For Brand Identities That Allow People To Understand Your Brand Right Away

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Have a deep understanding of the use of symbols in brand identity systems.
• Ace the initial stage of a project by clarifying intent and working with a client brief.
• Master key creative techniques required to create brand symbols.
• Bring your ideas into a digital space, pair them with type and finish them off like a pro.
• Take your symbol to the next level by using a set of refining techniques.
• Create mockups for your symbol to demonstrate real-life usage.

ABOUT MITCHEL’S CLASS:
Symbols have significant cultural value, hold meaning in different settings and are immediately recognizable to large numbers of people. As such, brand logos harness the power of the symbol to create engaging, memorable identities that people come to know and love over time.

This class will equip you with practical techniques to create beautiful, functional and recognizable brand symbols. The class is divided into 4 major sections covering an overview of symbols as a design practice and cultural concept, defining the needs of a branding project and setting up a good working process, ideation techniques for illustration and typography and bringing your ideas into a digital space.

You’ll build your own set of brand symbols throughout the class and by the end, you’ll have a full presentation showing off your best design thinking.

WHAT YOU WILL LEARN:

• What makes a good symbol, minimalism vs. abstraction and types of brandmarks.
• How to generate key ideas from a brief and create moodboards to illustrate ideas.
• How to free sketch, illustrate with shapes, customize type, and build letterforms from scratch.
• How to critique, refine, and tighten up your symbol in a digital space.
• How to create and present a variety of solutions to your client’s brief.
• How to create a set of guidelines and rules to make your symbol part of a larger brand identity system.
• How to insert your symbols into a brand deck ensure that they’re presented cleanly.

WHO THIS CLASS IS FOR:

• Designers and illustrators wanting to work with symbols.
• Logo and brand identity designers wanting to enhance their existing skills.
• Freelancers wanting to add Symbol Design to their skillset.
• Digital marketers and brand managers wanting to expand into brand design.
• Branding experts wanting to learn more about the role of symbols in brand identity.
• Anyone wanting to start a professional career in the world of branding.
• Digital nomads looking for work that they can do from anywhere in the world.
• All levels of experience.
• Basic experience in Adobe Creative Suite.

SOFTWARE USED:
Adobe Creative Suite

ABOUT YOUR INSTRUCTOR:
Expert freelance graphic designer with a focus in brand identity. Mitchel has directed and produced projects in packaging, print, product ideation, apparel, environmental graphics, web/social marketing, motion graphics, videography, and photography. Worked With: Nike, Fender, and Oakley.

CLASS MATERIALS
Pitch Deck
postcard.psd
shirt.psd
bottle.psd

INSTRUCTOR
 
MITCHEL HUNT
Expert freelance graphic designer; Worked with Nike, Fender and Oakley

Our Policies

A. Product Quality

We will provide GOOD quality of courses fast. If any issue, email: [email protected].
We sure that your problem will be support as soon as possible.

B. Digital Shipping Proceess

After your payment, we will review your payment, Then, we will send you PCLOUD LINK OF COURSES through email in 3 – 8 hours. If any issue, we will inform you as soon as possible.