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Smart Marketer – Train My Traffic Person 2022 review, Smart Marketer – Train My Traffic Person 2022 download, Smart Marketer – Train My Traffic Person 2022 free

Smart Marketer – Train My Traffic Person 2022

JOIN MOLLY PITTMAN’S 13-WEEK MENTORSHIP

Grow any business with Facebook ads post-iOS 14.5

Can’t afford an expensive ad agency? Get coached by one instead! Learn Facebook, Google and even TikTok ads directly from the professional media buyers who run the Smart Marketer Agency.

• Work with Molly and our Agency team to master Facebook ads
• Learn the proven traffic system we use for all of our clients (updated for iOS 14.5)
• Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

13 WEEKS OF COACHING

and live calls with Molly and her team of agency media buyers with $600+ million in cumulative ad spend.

NEW FIXES FOR IOS

TMTP was rebuilt in 2022 to teach you how to adapt to Apple’s latest updates.

AGENCY RESOURCES

that give you the same professional worksheets and templates we use every day with our own clients.

Not only during this turbulent time was I able to survive, but I thrived and that was due to the help and skills I learned in TMTP! Thanks guys you completely saved my business!
– CAROLINE

After 30 days and the training from Train My Traffic Person I have been able to just destroy the previous metrics we were using and create so much success for our company.
– CASEY

At first it was so difficult because there is so much information and Facebook is changing all the time. It really wasn’t until TMTP until I really felt confident that what I was doing was the right thing.
– BROOKS

Want to run Facebook ads just like the Smart Marketer Agency?

Since iOS 14.5, Facebook advertisers have struggled with:

• Misleading data
• Ads suddenly going cold
• Campaigns not scaling profitably
• Poor results when relaunching successful campaigns

So at the Smart Marketer Agency we totally changed our ad strategy, and in the last 90 days we:

• Broke one client’s monthly sales record (twice!)
• Scaled another’s spend from $200,000 to $470,000
• Lowered our CPMs & cut lead costs
• Spent $2 million on Facebook ads profitably

But not everyone can afford to hire a $25K/month agency to fix their ads —
so in this mentorship, we teach you how to get results like these yourself.

INTRODUCING…
Train My Traffic Person
Join our hands-on, 13-week mentorship program that teaches you how to run ads just like the Smart Marketer Agency.

How This Mentorship Will Help You Succeed

• MOLLY…
  That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 13 weeks.
• 50 HOW-TO VIDEOS
  Detailed implementation tutorials to help you set up, launch and manage your campaigns.
• AGENCY RESOURCES
  Step-by-step worksheets and templates to guide you through every module (the same resources our media buyers use with our clients on a daily basis).

Master Our 9-Step Traffic System
This is the same repeatable system we use with every one of our agency clients (and you can implement it for a fraction of the price it takes to hire us!).

And in Train My Traffic Person we teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

A Course Curriculum Fully Updated For IOS 14.5

Sessions combine strategy, implementation & feedback to give you a
clear path to success in your media buying journey — yes, even after the iOS updates!

SESSION 1
Setting The Strategy
Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ How to Think Like a Media Buyer
⊕ Planning Your Traffic System
⊕ Look Inside an Ecommerce Traffic System
⊕ Look Inside a Non-Ecommerce Traffic System
⊕ Look Inside a Local Traffic System
⊕ Defining Your Business Objective
⊕ Resource Roundup

RESOURCES
⊕ Traffic System Planning Sheet

SESSION 2
Crafting The Offer
The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ The Offer Formula: Part 1
⊕ The Offer Formula: Part 2
⊕ How to Build a High Converting Lead Magnet: Part 1
⊕ How to Build a High Converting Lead Magnet: Part 2
⊕ Funnel Map # 1: Lead Magnet to Core Offer
⊕ Funnel Map # 2: Mini Class Funnel
⊕ Funnel Map # 3: Webinar Funnel
⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
⊕ Funnel Map # 5: Lead Magnet to Sales Call
⊕ Funnel Map # 6: Free Item / Service to Upsell
⊕ Funnel Map # 7: Butter Chicken
⊕ Funnel Map # 8: Pre-sell Article
⊕ Funnel Map # 9: % Off Store or Product
⊕ Ultimate Product Page: Part 1
⊕ Ultimate Product Page: Part 2
⊕ Mini Site: Part 1
⊕ Mini Site: Part 2
⊕ High Converting E-Commerce Acquisition Funnels: Part 1
⊕ High Converting E-Commerce Acquisition Funnels: Part 2

SESSION 3
Defining The Who & Why
Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ What You Need to Know About the Who
⊕ Market Centric vs. Product Centric
⊕ How Do I Find My Avatar?
⊕ Getting Into the Mind of Your Avatar
⊕ Sipping on Potions
⊕ Transformation Grid
⊕ Answer These Questions
⊕ Action Steps

RESOURCES
⊕ Customer Avatar Questionnaire
⊕ Customer Persona Canvas
⊕ Transformation Grid
⊕ Hook Questionnaire

SESSION 4
Ideating Campaign Assets
In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ Select Your Copy Styles
Ad Multiplier Step 1
⊕ Select Your Creative Styles
Ad Multiplier Step 2
⊕ Action Steps
⊕ BONUS: How to Create Long Form Ad Copy
⊕ BONUS: Copywriting Training w/ Alex Cattoni

SESSION 5
Creating Campaign Assets
The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ My Update to BOOM’s Targeting
⊕ Copy Tips with Molly
⊕ Copy Formulas with Ezra
⊕ High Converting Creatives
⊕ FB Video Ad Formulas with Ezra
⊕ BOOM Creatives with Boris
⊕ Action Items

RESOURCES
⊕ Targeting Research Exercise

SESSION 6
Building & Launching The Campaign
Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ Campaign Objective
⊕ How to Set Up a Conversion Campaign
⊕ How to Set up a Traffic Campaign
⊕ How to Set Up ABO Campaign
⊕ How to Set Up a CBO Campaign
⊕ Lifetime vs Daily Budgets
Placements
⊕ Audience Insights
⊕ Dynamic Creative
⊕ How to Find your Post ID
⊕ How to Set Up an Organic Post or Previous Ad as a New Ad
⊕ Look-A-Likes
⊕ Super Look-A Likes
⊕ Advanced Look-A-Likes
⊕ How to Use Ad System Planning Sheets

RESOURCES
⊕ Worksheets

SESSION 7
Analyzing The Results
After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 15.

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ The How & Why of UTM Parameters
⊕ An Introduction to Google Analytics
⊕ [Advanced] Smarter Scale With Customer Value Velocity
⊕ An Introduction To Facebook Events Manager
⊕ [Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
⊕ An Introduction To The Campaign Performance Tracking Sheet
⊕ Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
⊕ [Deep Dive] Setting Up Google Analytics

RESOURCES
⊕ Tracking Sheet

SESSION 8
Optimize The Campaign
80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ How to Audit a Traffic Campaign (or System)
⊕ Audit of BOOM’s FB Ad Account
⊕ Audit of Smart Marketer’s Recent Launch
⊕ On-Site Optimization & Heat Maps
⊕ Troubleshooting inside BOOM’s FB Ad Account

RESOURCES
⊕ Traffic Plan Worksheet

SESSION 9
Scaling The Campaign
Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.

SESSION DETAILS
HOW TO VIDEOS
⊕ CBO Best Practices
⊕ Scaling with CBO
⊕ Scaling with Automated Rules
⊕ Scaling to $100k/day in Ad Spend

SESSION 10
Retargeting
Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!

SESSION DETAILS
HOW TO VIDEOS
⊕ Dynamic Product Ads

SESSION 11
Scaling To Google & YouTube
Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.

SESSION DETAILS
HOW TO VIDEOS
⊕ YouTube Retargeting with Tom Breeze
⊕ Google Ads with Mike Rhodes

RESOURCES
⊕ Google Ads Audit Checklist

SESSION 12
How To Succeed As A Media Buyer
Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.

SESSION DETAILS
HOW TO VIDEOS
⊕ Agency & Freelancing with James Schramko
⊕ Demystifying Facebook’s Conversion API with Aaron Bailey
⊕ 8-Step Social Media Plan with Laura Palladino
⊕ Juicing Blog Content with Laura Palladino
⊕ Advertorials with Nehal Kazim
⊕ Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie

BONUS SESSION
Mastering TikTok
Learn TikTok Ads!

SESSION DETAILS
LEARN HOW
⊕ TikTok isn’t just for Gen Z dance vids
⊕ TikTok works for every industry
⊕ TikTok works for high-ticket offers

” In 2020, I generated $504,899.27 from $177,908.37 in Facebook ad spend, that’s close to a 3X in return on ad spend. Molly Pittman literally held my hand and helped me set up that cold traffic campaign in Train My Traffic Person and the rest is history. I will forever be grateful to Molly for changing my life and I will forever stay in her orbit because good things happen when I do!

YED ANIKPO

Hi, I’m Molly!

And becoming a professional media buyer completely changed my life.

When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.

So how did I manage to succeed in a crowded industry that’s constantly evolving??

I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.

From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)

But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.

So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life.

In the last two years I’ve mentored over 1,000 TMTP students and taught them how to succeed during this chaotic time in digital advertising. Despite new privacy restrictions, supply chain problems and increased seller competition, I’ve helped my students keep winning in this new era of Facebook.

Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.

Meet Your Coaches

Ezra Firestone
Founder, Smart Marketer
✓ Grew a $165 million brand using Facebook as main acquisition channel

✓ Helped teach 1,000s of marketers how to run ads through Smart Marketer courses

✓ World renowned expert in ecommerce and conversion optimization

Pepijn Hufen
CEO, Smart Marketer Agency
✓ Oversees $2 million in monthly ad spend

✓ A master of post-iOS 14 ad strategy

✓ Manages daily operations of Smart Marketer ad account

John Grimshaw
CMO, Smart Marketer
✓ Profitably directed over $7 million in ad spend

✓ 462 million sent emails over hundreds of promotional campaigns

✓ Helped drive a record-breaking year of growth for Smart Marketer

Vanessa Vega
Senior Media Buyer, Smart Marketer Agency
✓ 9 years’ experience running ads for billion dollar brands

✓ Worked with Paramount Pictures, LG and WM Global

✓ $400 million+ in Facebook ad spend

Dennis Paskalev
Senior Media Buyer, Smart Marketer Agency
✓ 5 years’ experience running ads for DTC brands of all sizes

✓ $12 million+ in profitable spend on Facebook, Instagram & Snapchat

✓ Worked with Support Pets, Teami, Brillia, Arrae, Hyperbolic Stretching

Who Is This Program For
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

NEW MEDIA BUYERS
Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

ADVANCED MEDIA BUYERS
This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

IN-HOUSE
Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

FREELANCE / AGENCY
In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

ECOMMERCE, INFO, SERVICES & SAAS
In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

Feedback On TMTP

“Just wanted to drop an update that after dumping my agency a few months back who topped out at a 0.8 ROAS (and kept telling me how good it was going), I am now hitting a 3.9x ROAS with $800/day spend and a passive 50% lift in unreported Amazon sales. 1 product, 1 offer, no retargeting. I am super excited to see what this can do when I have more time to put into building out more offers and a full system!”
Ben Jones

“I feel extremely blessed and so glad that I pressed that purchase button and took action. You’ve totally changed my business and the results we are now getting with Joy are incredible! We have doubled our ad spend in the last 60 days and our CPL has decreased on our paid programs to where I am now seeing an ROI.”
Ashley Rees

“Molly was a fantastic teacher! She does a great job at simplifying the very complicated. She’s there as a good mentor, as a good teacher, as is Ezra. The other benefit I got from this is the group. You’re working with other students when you’re doing this. And everybody is there to help each other! That was a huge asset and a huge bonus I wasn’t expecting from TMTP.”
Niall Robinson

“TMTP has been an incredible experience. The quality of the content, the hand holding from the coaches – has all been par excellence. I was just starting out in media buying and it seemed like a really daunting journey. Molly & the team made it so enjoyable and so easy to learn the ropes and really understand the nuances of the process – and I am now absolutely confident of running ad campaigns and supporting the marketing objectives of a brand with Facebook advertising. The way they break the process down, and then put all the parts together – is absolutely amazing. I have loved every bit of it. Thanks so much guys.”
Anush A.

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