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Donald Miller and Aleya Harris – The Customer is the Hero

The Customer is the Hero

Taught by Donald Miller and Aleya Harris

Introduction : Welcome to The Customer is the Hero

Selling doesn’t have to be a process that makes you feel slimy or manipulative. Selling should be about making your customer’s life better by helping them solve a problem. If you want to grow your business and your career, stop selling and start inviting customers into a story. In this course,  you’ll learn how to create a five-part SalesScript you can use to position your product as a solution to your customer’s problem and close more sales.

Introduction 

• 01 Welcome to The Customer is the Hero
• 02 Stop Selling and Start Inviting People Into a Story
• 03 Why the Customer Should Always Be the Hero, and You Should
• Assessment: Introduction

Module 1

• 01 Start With the Problem
• 02 Apply “Start With the Problem” to Your SalesScript
• Assessment: Module 1

Module 2

• 01 Position Your Product as the Solution to the Problem
• 02. Apply ‘Position Your Product as the Solution to the Problem’ to Your SalesScript
• Assessment: Module 2

Module 3

• 01 Give the Customer a Step-By-Step Plan
• 02 Apply ‘Give the Customer a Step-By-Step Plan’ to Your SalesScript
• Assessment: Module 3

Module 4

• 01 Create a Sense of Urgency by Painting the Stakes
• 02 Apply “Create a Sense of Urgency by Painting the Stakes” to Your SalesScript
• Assessment: Module 4

Module 5

• 01 Ask the Customer to Place an Order
• 02 Apply “Ask the Customer to Place an Order” to Your SalesScript
• Assessment: Module 5

Module 6

• 01 Affirm the Customer’s Decision With a Follow-up Note
• Assessment: Module 6

Module 7

• 01 Use “The Customer is the Hero” SalesScript to Grow Your Sales
• 02 Example SalesScript
• 03 Example SalesScript

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