Dan Kennedy’s book BIG MOUTH BIG MONEY is about money, and specifically making money speaking. In 203 pages, Dan teaches you his techniques to turn “speaking” into “wealth”. Speaking is an advertising media with one true valuable purpose of acquiring customers, and it’s a particularly appealing media because it lets you acquire them for free (or without out-of-pocket expense). As you acquire your “herd”, which is a very valuable asset, they can be the basis for a solid, secure, predictable reoccurring income stream via paid membership, coaching programs and information products.
What You’ll Learn?
Learn all the steps to get speaking engagements in “zero competition zones” and how to identify audiences that yield the most valuable customers (i.e. your herd).
Use Dan’s formula to achieve fantastic bottom-line results by creating a scripted, perfected, practiced sales pitch that increases your DAILY speaking income.
Discover Dan’s specific methodology to speaking about “hard” yet critically important topics and fine-tune your platform selling so you expand the size and quality of your herd.
Figure out how to use speaking as a powerful media – collecting quality new customers at each engagement allowing you to make passive income through paid continuity and renewable products or become a high-paid coach.
Learn Dan’s simple, but incredibly powerful model, for transforming your audience into buyers and buyers into customers who repeatedly buy.
Assimilate Dan’s method to brand yourself and create “guru status” so you’re booked solid speaking in any niche market of your choice.
Discover Dan’s governing philosophy on how to run a multiple income stream with little or no staff. Figure out how easy it is to streamline and simplify your business with these practical strategies.
