Description

Green Flower – Cannabis Advocacy Certificate Program

1. Start Here – Welcome to the Cannabis Advocacy Certificate Program

• A Welcome Message from Green Flower’s CEO – Max Simon
• How to Navigate through a Green Flower Certificate Program

2. How Advocacy Moves Cannabis Forward

• Start Here- How Advocacy Moves Cannabis Forward
• Read: Racial Disparity In Marijuana Arrests
• Read: Societal Impacts of Cannabis Dispensaries/Retailers
• Read: Marijuana Regulation and Crime Rates
• Watch: Meet Your Instructors
• Watch: NORML & Cannabis Advocacy
• Watch: History of Cannabis Advocacy & Reform
• Watch: Importance of Cannabis Advocacy
• Knowledge Check

3. Cannabis Advocacy: Past, Present, and Future

• Start Here: Cannabis Advocacy: Past, Present, and Future
• Read: NORML Principles of Responsible Cannabis Use
• Read: Principles Governing Responsible Cannabis Regulation
• Watch: Current Landscape of Cannabis Advocacy
• Watch: Becoming A Cannabis Advocate
• Knowledge Check

4. The Path to Influencing Cannabis Policy

• Start Here: The Path to Influencing Cannabis Policy
• Read: Core Attributes of a Patient Centric Medical Cannabis Regulatory Program
• Watch: Cannabis Policy Today
• Watch: Cannabis Policy Tomorrow
• Knowledge Check

5. How to Set your Goals & Achieve your Advocacy Objectives

• Stare Here: How to Set your Goals & Achieve your Advocacy Objectives
• Read: Establishing a NORML Chapter
• Watch: Getting Started
• Watch: Leveraging Volunteers
• Watch: Fundraising
• Watch: Effective Non-Profit Advocacy
• Knowledge Check

6. Strategies to Succeed in Cannabis Advocacy

• Start Here: Strategies to Succeed in Cannabis Advocacy
• Read: Local Reform Opportunities
• Watch: How To Get Started
• Watch: Community Engagement
• Watch: Legislative Research
• Knowledge Check

7. Messaging & Framing: How to Gain Public Support

• Start Here: Messaging & Framing: How to Gain Public Support
• Read: Messaging and Framing
• Watch: Introduction to Messaging
• Watch: Communication Strategy- Message Box
• Watch: Communication Strategy- Case Study
• Knowledge Check

8. Coalition Building & Legislative Allies

• Start Here: Coalition Building & Legislative Allies
• Read: NORML Forms Multi-State Workplace Drug Testing Coalition
• Watch: Identifying Allies
• Watch: Finding Allies
• Watch: Engaging Allies
• Watch: Building A Coalition
• Watch: Leveraging A Coalition
• Watch: Coalition Case Study
• Knowledge Check

9. How to Deliver your Message to the Media

• Start Here: How to Deliver your Message to the Media
• Read: So you Want to Have a Marijuana Rally
• Watch: Responding To The Media
• Watch: Reaching Out To The Media
• Knowledge Check

10. Lawmaker & Voter Engagement: The Keys to your Success

• Start Here: Lawmaker & Voter Engagement: The Keys to your Success
• Read: NORML Citizen Lobby Guide
• Watch: The Legislative Agenda
• Watch: Direct Lobbying
• Watch: Lobbying Case Study
• Knowledge Check

11. Implementation & Protecting Progress

• Start Here: Implementation & Protecting Progress
• Read: Nevada Governor Signs Measure Sealing Past Marijuana Convictions
• Read: Nevada New Law Bars Employers from Discriminating Against Cannabis Consumers
• Watch: The After Action Plan
• Watch: Implementation Timelines
• Watch: Post-Legalization
• Watch: Protecting Progress- Case Study
• Knowledge Check

12. Cannabis Advocacy Final Exam

• Cannabis Advocacy Final Exam