Description

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Kelsey Johnson – Social Media for Creatives

OVERVIEW

A self-described small town girl who had a really big dream…to travel the world taking photos and get paid doing it. After years of influencer marketing experience working at PR agencies, Kelsey Johnson took the leap and became a full time freelance content creator. Since then, she has organically grown her Instagram following to more than 230,000, traveled across 25+ countries, added high profile clients including Canon, Jeep, and TripAdvisor, generated a six figure income as a creative freelancer, and more. Now she wants to teach you exactly how she made it all happen.

You’ll Learn

• How to create your brand
• Where to focus your time
• How to create engaging content
• Time and money management skills

INSTRUCTOR

Kelsey Johnson
A self-described small town girl who had a really big dream…to travel the world taking photos and get paid doing it. After years of influencer marketing experience working at PR agencies, she took the leap and became a full time freelance content creator. Since then, Kelsey has organically grown her Instagram following to more than 230,000 (@heykelseyj), traveled across 25+ countries, landed high-profile clients including Canon, Jeep, and TripAdvisor, and generated a six figure income as a creative freelancer. she has also partnered with tourism boards around the world: Visit Faroe Islands, The Guadeloupe Islands, and Visit New Hampshire. Kelsey has been published in The New Yorker, and now she wants to share exactly how she made it all happen.

TABLE OF CONTENTS

Introduction
Lesson 1: Determining Your Brand
Lesson 2: Thinking Big
Lesson 3: Creating a Brand Deck
Lesson 4: Growing an Instagram Following
Lesson 5: Instagram Strategy
Lesson 6: How to Create High Performance Reels
Lesson 7: Other Social Media Platforms
Lesson 8: TikTok and Twitter
Lesson 9: Time Management
Lesson 10: How to Travel on a Dime

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