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Nesha Woolery – Simple Sales School

WHICH OF THESE RESULTS WOULD YOU LIKE?

Due to your programs & guidance, I doubled my income in one year!

I’ve booked more clients… & almost filled up for two months.

I got 7 wonderful clients in the first 2 months of opening my business!

I’ve helped thousands of online service-based business owners achieve these results and more, and now I want to help you!

MARKETING CAN FEEL OVERWHELMING, I KNOW.
Especially if you’re an introvert, right?

And today, with all the social media platforms you think you “should” be on, and all the content you need to create, it’s hard to keep up, let alone stay consistent with it!

If you’re like most online creative service-providers I work with, then you probably feel overwhelmed, discouraged… already wondering how long you can cope with your lack of consistent income before you have to go back to the 9-5 world, right?

I’m guessing you have your business foundations in place (like your website, portfolio, and a small social media following) and you book clients here and there… juuuust not consistent clients and definitely not your ideal clients.

And you’re struggling to make a regular monthly income of more than $3k a month. A secure income that doesn’t just cover your bills but empowers you to live the freedom-filled lifestyle you dream of!

Sound familiar?

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When most creatives are struggling to book clients consistently, they think they need to stop selling services and sell a digital product instead, like a course or an ebook.
That must be where the money is, right?

But here’s the hard truth:

If you struggle to sell a service, you won’t be able to sell a product. (Trust me, it’s more complex and requires a much larger following!)

Your problem is not what you sell. It’s the fact that you sell inconsistently because of what I like to call Marketing Overwhelm.

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SAY “BYE-BYE” TO INCONSISTENT, OVERWHELMING MARKETING.
Which of these apply to you?

• Creating content is overwhelming because it seems like so much to do and it takes so long! It’s hard to create a content plan you actually stick to.
• You feel like you need to be selling everywhere, all at once. Like you should be on LinkedIn, on Tik Tok, on Clubhouse, posting multiple times a day on Instagram, trying Facebook ads… And of course, this results in you spreading yourself thin! It feels like too much for one creative to juggle on top of client work.
• You know the simplest way to grow your income is to increase your prices but you’re never confident enough to do it. Could people even afford your new rates? Would they even believe you’re worth that much?!
• You’ve watched all the marketing webinars and listened to all the podcasts, but none of it helped you that much. Maybe they gave you some great ideas or things you know you “should” do, but you still somehow backslide into old habits or overwhelm.

After reading that, how much of it resonates with you?

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Inconsistent marketing and “marketing overwhelm” is stopping you from attracting your ideal clients, getting booked out, and reaching consistent $5k – $10k months in your online service-based business.

But don’t feel ashamed. It’s not your fault.

Every time you open up Instagram, the “marketing gurus” are telling you to do #AllTheMarketingThings.

Every time you open your favourite podcast, there’s a new episode on why you NEED to start a Youtube channel, or why LinkedIn is the “no.1 place to find clients.”

There’s a lot of people telling you to do a lot of things and be on a lot of platforms, right? And it’s confusing. Of course you’ve found it hard to create and stick to a marketing plan that works when your mind is being pulled in so many directions.

But this is all ok! As long as you realize from this moment on that you don’t need to do more, work harder, and be EVERYWHERE to get more clients.

You need to focus on LESS.

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Here’s the secret to booking consistent clients:
Less marketing is MORE.
Let me explain…

If you don’t narrow in on marketing strategies that work really well (and forget about the rest), you will remain an overwhelmed and inconsistent marketer.

And inconsistent marketing keeps you BROKE.

Show me just ONE successful online business owner you look up to who isn’t consistent the majority of the time with their marketing.

You can’t.

That’s because they know what you may not have realized until right now:

You can’t expect consistent clients if you’re not marketing consistently.

It’s like going to the gym for the month of January, then not going for the next few months and expecting to have a six pack in time for your Summer holiday. It’s not going to happen because the result takes consistent effort, and you were NOT consistent.

Being consistent with your marketing may have felt overwhelming until now but it doesn’t have to be.

Why?

Because you can simplify your marketing and make more money by doing less of the time-wasting strategies and more of the stuff that actually works!

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How can I be so sure?
Because I used to be:

• Inconsistent with the marketing of my services.
• Overwhelmed about what content to post because I had NO clue what to say.
• Hesitant to share my services because I was afraid of coming across as salesy and pushy.

And now…?

I used to waitress and work in retail for minimum wage and now I own a six-figure online business in my twenties. But my business was no overnight success…

Before I learned how to generate consistent income and create recurring £5k – £10k months, I had a year when I only made a £35 profit.

And a few years after that, I still only made £6530 – £7288.

I was struggling so much, I couldn’t even afford a McDonald’s meal!

But when I simplified my marketing, removed the overwhelm, and became consistent, something happened.

For the first time ever, I was booked out with clients for six months!

Then, I was able to use the same marketing methods to sell 1200+ spots in my first online course.

Once I’d finally cracked the code to making consistent income without overwhelm, I was able to live the travel lifestyle I had always dreamed of and save over £100k by my mid-twenties.

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YOU KNOW WHAT CAN HAPPEN WHEN YOU FINALLY SHOW UP AND SELL CONFIDENTLY AND CONSISTENTLY?

• Clients come knocking down your digital door (aka. flooding your inbox with inquiries!)
• You can go from making under $3k each month to reaching consistent $5k – $10k months.
• You get booked out for months and can stop stressing about needing to find a 9-5 job again. Instead, you can get back to feeling excited about your work again.
• You have to take down your contact form and replace it with an, ‘I’m currently booked out, sorry!’ message.
• You sleep well, knowing you don’t have to worry about where the next client is coming from anymore, or whether you’ll be able to pay your rent next month.
• You feel like a legit business owner. Not an imposter.

AND THAT’S NOT ALL…

• You stop doubting whether you are good enough to be your own boss because the clients flooding your inbox PROVE that you are.
• You stop comparing yourself to the “successful” business owners in your niche and BECOME one of the business owners other creatives compare themselves to.
• And that fear of failure that hung over your head before? The fear that your business would be one of the businesses that “fail within the first three years”? The fear that your family would be right – you DIDN’T have what it takes to build a successful business? Yeah… that all goes away and you prove them sooo wrong.

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CONSISTENT CLIENTS AND $5K+ MONTHS DON’T JUST GIVE YOU FINANCIAL SECURITY AND STABILITY. THEY ALLOW YOU TO FINALLY LIVE THE LIFESTYLE YOU DREAM OF!
The lifestyle where you have enough money to…

• Travel the (post-Covid) world without staying in crummy hostels and sharing a bathroom with strangers.
• Buy your first home and comfortably make those mortgage repayments.
• Ditch your day job (if you’re still in one) and be your own boss full-time!
• Hire that virtual assistant you’ve been dreaming of so you can finally outsource the tasks you hate and get some of your time back!
• Buy organic veggies without feeling like you’re breaking the bank. (Whee!)

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INTRODUCING…

Simple Sales School™ isn’t a marketing course like all the others you’ve taken.

It’s an in-depth 8-module online video course to help you take your online service-based business to consistent $5k – $10k months using a simple 8-step framework.

• You learn how to choose a profitable niche that will help you stand out as a go-to expert online. And you know how it goes: experts get paid expert prices!
• You learn my proven Price-Raise Formula: How to confidently raise your prices and turn your raise into a special offer that can help you get booked out for MONTHS.
•  You’ll understand how to use storytelling to take your ideal clients from lurking on your Instagram to knocking down your digital door (aka. inbox) asking for your soonest availability.
• You’ll discover the stealthy way to turn your email subscribers into clients on AUTOPILOT. This includes learning how to schedule 6 months of emails in just one day!
• You’ll see how to turn your Instagram followers into clients (even if you have a small following.)
• And you’ll learn how to create a unique-to-you marketing calendar that ensures your marketing schedule fits around your life and feels doable, NOT daunting.

THE OUTLINE..

See What’s Waiting for You Inside Once You Become a Student…

WEEK 1: THE SINGLE MOST IMPORTANT FACTOR TO BOOKING CLIENTS CONSISTENTLY AND REACHING $5K-$10K MONTHS
You need to have one thing in place before trying ANY new marketing strategies. In fact, if you don’t have this one thing, you could try a million marketing tactics and every single one of them would flop.

Can you guess what I’m talking about?

Self-belief makes marketing a thousand times easier. And it makes your success not only possible but inevitable. That’s why in this module, you’ll learn how to release your fear-based money mindsets so you can get out of your own way and confidently ask for (and earn) more money.

During Week #1, You’ll Discover:

• How to release limiting money beliefs that are causing you to leave THOUSANDS of dollars on the table.
• The proven mindset shift that will help you sell without feeling or being salesy.
• How to ditch your self-doubt and imposter syndrome so you can put yourself out there & sell with CONFIDENCE.

WEEK 2: DISCOVER HOW TO NICHE DOWN AND ATTRACT YOUR PERFECT-FIT CLIENTS WITHOUT FEELING BORED OR STUCK IN YOUR NICHE
You know you need to niche down. You’ve heard all the marketing gurus say it. But you’re so scared to actually DO it.

What if you get bored of your niche?! You don’t want to be that business owner switching niches every 10 minutes.

And you don’t want to be stuck in a niche either… trapped talking about a topic you’re no longer passionate about, to an audience you are no longer interested in serving.

Don’t worry, because in week #2, I will show you how to put those worries to bed once and for all. You’re going to learn my unique formula to *finally* find the niche that is going to skyrocket your business to expert status, and bring in a consistent flow of dream clients.

During Week #2, You’ll Discover:

• Why you DON’T need an ideal client avatar.
• The proven formula for defining precisely who your ideal client is and uncovering the exact wording you can use to spark them to feel like you GET them. (And proceed to hire you.)
• 4 ways to choose a PROFITABLE niche (because riches are not in all niches.)
• The easiest way to write an attention-grabbing bio that turns followers into CLIENTS.
• How to write a homepage and services page that convert your site visitors into inquirers who are dying to work with you.

WEEK 3: HOW TO CONFIDENTLY RAISE YOUR PRICES WITHOUT LOSING CLIENTS AND SCARING PROSPECTS AWAY
Every service-based business owner wants to raise their prices. After all, it’s the simplest way to increase your income without working more hours. Plus, higher price points attract higher-quality clients!

With one successful price increase, your monthly revenue can instantly grow by THOUSANDS of dollars. Or you can take on less clients and still continue earning what you’re used to.

• But… when is the right time to raise your prices?
• How much should you raise them?
• Will clients even be able to afford your new rates?
• Will anyone want to pay YOU more money?

I’m guessing these thoughts have bounced around your mind and held you back from raising your rates. I bet you’ve even advised your own friends and clients to raise their prices but aren’t taking your own advice! That’s why…

During Week #3, You’ll Discover:

How to price your services based on the value you provide. (Regardless of whether the value your service provides is monetary or not!)

How to create irresistible packages your ideal clients can’t resist.

How to calculate your hourly rate

How to pay yourself accurately. (This is something 99% of early-stage business owners don’t do correctly!)

The no.1 thing you must do first and foremost BEFORE raising your prices. (If you don’t do this, you are guaranteed to hear crickets when your prices go up.)

The PROVEN Price-Raise Formula: How to turn your price raise into a special offer that can help you get booked out for MONTHS.

WEEK 4: LEARN THE QUICKEST WAY TO POSITION YOURSELF AS A GO-TO EXPERT IN YOUR NICHE
Here’s the harsh reality: no one will want to pay your higher prices if they don’t see you as an expert. Look at it this way: a general practitioner isn’t paid as much as a heart surgeon. Why? Because a heart surgeon is an expert in a specific niche. They’re a specialist.

So… how do YOU become known as an expert in YOUR niche (without it taking years)?

That’s what you’re going to learn this week.

During Week #4, You’ll Discover:

• How to position yourself as an expert in your niche without it taking YEARS.
• 32 ways to build know, like, and trust.
• How to craft killer case studies that convert more website visitors into paying clients.
• How to use storytelling to take your ideal clients from “I love your work, keep it up! to “I need you!! When is your soonest availability?!”

WEEK 5: UNCOVER THE SECRET TO CONFIDENTLY MASTERING VIDEO MARKETING (EVEN IF YOU’RE AN INTROVERT!)
In 2021, it’s official: if you’re not using video as a part of your marketing, you’re not going to convert many followers into clients. That’s because your ideal clients are so used to seeing businesses use video now that when they see a business that isn’t, it causes an immediate disconnect.

Video allows your ideal clients to form an emotional connection to you. Every video increases their trust in your expertise.

But don’t worry – you don’t need to become the next Youtube superstar to reap the benefits of video marketing. In fact, you don’t need any Youtube subscribers at all. This module will reveal the sneaky way to use video to grow your business WITHOUT being super visible. (And nope, it’s not “post videos of yourself daily on your Instagram story.” There’s a secret strategy here that I’m dying to show you!)

During Week #5, You’ll Discover:

• How to master video marketing even if you’re an introvert.
• The secret to getting over your fear of talking to the camera and how to actually look confident and natural!
• The Cycle Of 6: The six types of videos that convert viewers into paying clients.
• The EXACT video blueprint I follow to create every one of my videos (and podcast episodes.)
• The tech you need to look like a pro WITHOUT a pro budget.
• How to plan, create, script, record and edit your videos…

WEEK 6: THE STEALTHY WAY TO TURN YOUR EMAIL SUBSCRIBERS INTO CLIENTS ON AUTOPILOT
“My highest paying client came from my email list. He said, ‘I have every intention of hiring you for your services. When can we work together?’ Straight away, he knew he wanted to work with me.” – Lucy, Squarespace Web Designer.

It’s no coincidence that Lucy’s highest paying and most enthusiastic client came from her mailing list.

Mailing lists are completely underrated and misused in the service-based business world, but they are GOLDMINES filled with hundreds of your ideal clients. The people on your mailing list already follow you on social media, love your work, trust you enough to let you into their sacred inbox, and like you enough to open your emails.

They are only one small step away from working with you! Don’t miss out on a consistent stream of clients because you don’t know what to say to your subscribers or you feel like you don’t have time for email marketing.

During Week #6, You’ll Discover:

• 100 readymade content ideas to help you write engaging, strategic emails
• How to schedule up to 6 months of emails in just ONE DAY
• Why you should NOT create a free PDF and why you need to create a free email course instead
• Step-by-step how to create and set up your free email course (including pre-written email course templates to make this process really fast for you!)
• How to grow an email list of engaged ideal clients
• 3 must-have email funnels to turn subscribers into clients on autopilot while you sit back and watch your latest Netflix binge.
• 50 copy-and-paste subject lines that will boost your email open rates like crazy!
• The PS Strategy that will ensure you are selling in every email WITHOUT being salesy.
• The tools and tech you need to set up your email marketing software the right way.

WEEK 7: HOW TO TURN YOUR INSTAGRAM FOLLOWERS INTO CLIENTS (EVEN IF YOU HAVE A SMALL FOLLOWING!)
During this week, you’ll learn how to grow an Instagram following of engaged ideal clients.

But that won’t be our main focus.

You could build a following of 10k, 50k, or even 100k followers and still be broke. I’ve seen this happen to so many influencers and business owners, I’ve lost count!

I reached six figures in my business before I reached 10k Instagram followers, so let that serve as a reminder that while you do need followers, you don’t need 10k+ to make a great living online.

During this week, our main focus will be on creating high-value content that drives up your engagement, attracts your ideal clients, and leads them from watching your stories and scrolling through your feed to joining your mailing list and buying your services.

My promise to you: there will be no DM pitching involved, and no sleazy strategies like “like three photos, leave one comment, and follow.” We’re not doing that around here. Our focus is on providing value and using non-sleazy sales psychology to get followers to start a conversation with YOU.

During Week #7, You’ll Discover:

• What the A-list marketing gurus aren’t telling you about Instagram. (This may surprise you!)
• The secret to selling on Instagram stories (without being or feeling PUSHY.)
• The fastest and most FUN strategy to grow an Instagram following of engaged ideal clients. (Hint: reels!)
• How to grow on Instagram without it taking over your life.
• How I gained 10,000 followers in 1 month.

WEEK 8: THE EASIEST WAY TO CONSISTENTLY MARKET YOUR SERVICES (WITHOUT BEING SALESY AND ANNOYING)
“Marketing – especially content marketing – is stressful because it’s a lot to do.”

“Staying on top of everything just feels overwhelming.”

“Sometimes I feel like I can’t keep up with it because I have other work to do.”

Sound familiar?

I get it. You have client work to do, a family to look after, a home to clean… and marketing is not the one and only area of your business that requires your attention. You’re also trying to juggle clients, admin, systems and processes, tech, AND have a life.

But… how can you expect consistent clients and income if you’re not marketing consistently?

Your problem is that you’re holding on to the belief that you have to do a LOT of marketing to get results. But that isn’t true. Half of this course teaches you how to make one-time changes (like raising your prices) to attract consistent clients and earn more money. The other half shows you just three marketing strategies that, when done consistently, will have potential clients banging down your digital door (aka. inbox.)

But we can’t stop there. In order to become consistent at marketing WITHOUT feeling overwhelmed, you’ll need a plan.

During Week #8, You’ll Discover:

• How to create a unique-to-you marketing calendar that ensures your marketing schedule fits around your life and feels doable, NOT daunting.
• How to do a Quarterly Marketing Review to see what is working well and STOP wasting time on what isn’t.
• How to identify the top money-making activities that are already working in your business.

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Ok, But How Much Is My Investment?

Simple Sales School™ isn’t some $47 a month membership or some $297 course that only gives you basic strategies you already know. That said, it also isn’t an overpriced $5k program that kicks you out after a few months or rebills you every year.

It’s an investment in yourself that will pay off big time in your future.

One that will help you learn how to book your ideal clients consistently and get on your way to recurring $5k+ months.

It’s a transformation that doesn’t just give you financial security but allows you to finally live the lifestyle you dream of: the lifestyle where you make enough money to travel, buy a house, or do whatever you dream of doing!

When you weigh all that against the investment and what it will do for your bank account, your lifestyle, and most importantly your sense of security, then it’s an easy choice.

I’m committed to making Simple Sales School™ as accessible as I can, so as many solopreneurs as possible can learn how to book clients consistently…