Description

Nielsen Norman Group – Ecommerce User Experience – 5th Edition (Vol. 05) review, Nielsen Norman Group – Ecommerce User Experience – 5th Edition (Vol. 05) download, Nielsen Norman Group – Ecommerce User Experience – 5th Edition (Vol. 05) free

Nielsen Norman Group – Ecommerce User Experience – 5th Edition (Vol. 05)

Topics: Search
Part of Series: Ecommerce User Experience
You can’t sell a product that your customers can’t find.

This report focuses on routing pages: search results, product listing, and category pages. Routing pages help customers discover and explore a retailer’s product selection, and they are crucial in helping shoppers decide what to buy.

In addition, this report covers search and filter design in detail. Your site must accommodate all types of searches and return relevant results for categories, products, and product characteristics.

This 444-page report offers 139 design guidelines based on our user research. Discussions and 500 screenshots and chart illustrations supplement our findings.

Even though some of the design guidelines are specific to searching for products, many of the guidelines apply to all forms of search and listing-page design, including content sites and intranets.

Topics

• Finding products
  The role of routing pages in the purchase process
  When to use category pages and when to avoid them
  Traditional category pages vs. new hybrid category pages
• Search behavior
  Why shoppers search
  What they search for
  Query length and types of keywords
• Best practices for search on ecommerce websites
  Placement and presentation of search
  Accommodating different lengths and types of searches
  How to design search suggestions, including complex designs that incorporate promotions and products as users types
  Interpreting and supporting the query
  Providing advanced and scoped searches
  How to handle single-result and no-result queries
• Designing search results and product listing pages
  Names and details of products
  Photography: What types of images to include
  Style and color options
  Ratings and promotional tags
  Sorting products
  Pagination and loading products, including infinite loading and Load More buttons
  “Quick” features: Quick Look and Quick Add-to-Cart
• Faceted search and filters
  What users expect and need from filters
  How to design filters
  Filter functionality

Research Method
The information in this report is based on five separate rounds of ecommerce studies for this and the previous four editions of this report. These studies included a mix of the following methodologies.

• Diary-based longitudinal studies
• Eyetracking
• Expert review

Representative users tested 350+ ecommerce websites. The studies took place in the United States, the United Kingdom, Denmark, India, and China

Our Policies

A. Product Quality

We will provide GOOD quality of courses fast. If any issue, email: [email protected].
We sure that your problem will be support as soon as possible.

B. Digital Shipping Proceess

After your payment, we will review your payment, Then, we will send you PCLOUD LINK OF COURSES through email in 3 – 8 hours. If any issue, we will inform you as soon as possible.