Description

Ryan Kulp – Million Dollar Marketer

Million Dollar Marketer download. And, Million Dollar Marketer review. Million Dollar Marketer Free. Then, Million Dollar Marketer groupbuy. Ryan Kulp Author

Why this course?

Most lectures on marketing, sales, and “business” are taught by academics… theorists.

Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.

Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?

In this course I’m opening the kimono on everything I know about growth.

• Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.
• SEO? Let’s put my own backlink authority to the test.
• Conversion Rate Optimization? You guessed it, full exposure.

Class Curriculum

Identify your Target Audience

• Introduction – Start Here (3:30)
• Stakeholders (8:01)
• Buyer Psychology (18:45)
• The Path to Purchase (21:00)
• Customer Profiling (10:21)
• Pain Scoping (4:00)
• [Bonus] Rapid Customer Development Case Study
• Projects & Exercises
• Resources
• Summary

Paid Acquisition

• Introduction (0:53)
• Display (20:54)
• Retargeting
• Retargeting Audiences (4:31)
• Search (5:55)
• Google AdWords (18:47)
• Simple ROI Dashboard
• Live Account Exploration (13:01)
• Intro to Landing Pages (4:23)
• Landing Page Tutorial (88:57)
• Projects & Exercises
• Resources
• Summary

Organic Acquisition

• Introduction (1:22)
• Calculate Traffic Goals (4:22)
• Organic Channels
• Intro to SEO (13:11)
• [Bonus] Blog Post SEO Teardown (11:09)
• [Bonus] Ecommerce Store SEO (25:24)
• [Bonus] Local Services SEO (22:14)
• Platforms (3:49)
• Social Media (3:58)
• Communities (7:16)
• Growth Systems (8:46)
• Intro to CRO (6:40)
• Projects & Exercises
• Resources
• Summary (1:10)

Analytics

• Introduction (5:18)
• Content Analytics (13:00)
• Product Analytics (13:00)
• Growth Analytics (3:38)
• Retention Analytics (6:45)
• [Bonus] Retention Case Study
• Intro to SQL (1:12)
• Projects & ExercisesResources
• Summary

Partnerships and Referrals

• Introduction (0:53)
• Types of Referrals (6:06)
• Customer Referrals (14:24)
• Scaling Word of Mouth (8:23)
• Bonus – Partnership Launch Checklist (3:52)
• Bonus – Partnerships that Cut Costs (3:41)
• Projects & Exercises
• Resources
• Summary

[Bonus] Technical Marketing

• Introduction
• JavaScript Event Handlers (28:18)
• Intro to APIs (55:27)
• ROI with SQL (29:52)
• Web Scraping
• Automations
• Projects & Exercises

[Bonus] Competitive Strategy

• Brand Safety
• Positioning & Differentiation
• Migrating Clients
• Intercepting Interest
• Projects & Exercises

[Bonus] Conversion Rate Optimization

• Do’s and Dont’s
• Server vs Client-side A/B Testing
• Single vs Two-tailed Measurement
• Tools How-To
• Projects & Exercises