Description

Mark de Grasse – Digital Marketer – Content Marketing Mastery 2022 review, Mark de Grasse – Digital Marketer – Content Marketing Mastery 2022 download, Mark de Grasse – Digital Marketer – Content Marketing Mastery 2022 free

Mark de Grasse – Digital Marketer – Content Marketing Mastery 2022

The trusted training you need to…
Become a Certified Content Marketing Master

Master the craft of systematically creating and promoting content that drives noticeable revenue for any business (with the badge to prove it).

Most Businesses Are Missing The Point…
Let’s call out the obvious:

A lot of businesses have tried creating content but gave up after their strategy (or lack thereof) failed to produce tangible results.
That’s unfortunate…

…But what’s even MORE unfortunate is that millions of businesses right this second are continuing to create content every week with nothing to show for it but a handful of vanity followers and a shrinking business…hoping something, ANYTHING, starts working soon.

Here’s the critical point they’re missing:

Content without a content marketing strategy is an expensive mistake.

When it comes to business, all content should be created with a clear purpose to move a customer or potential customer along the customer value journey.

Remember, it’s called Content Marketing for a reason

Start Turning Content Into Customers

At its simplest, content should inspire your audience to take an action. That doesn’t always mean “buy right now”, in fact that’s rarely recommended.

When done right, content and sales flow seamlessly from one to the other.

Like this:

Content Marketing So Good They Can’t Ignore You

Content marketing delivers traffic, leads and customers: The lifeblood of any business.

…if it’s done right.

Staying competitive as a marketer or business owner requires being in the know about current tactics, strategies, and frameworks that get results today.

For TOO LONG, content marketing has been overly complicated, poorly explained, and misunderstood…until now.

By the time you’re done with this certification course, you’ll be expertly trained and uniquely qualified to help businesses convert content into organic traffic and sales.

You’ll be able to confidently answer questions like:

• How does content lead to sales?

• How much time and money should you spend on it?

• Does content really have revenue-driving value?

• How much and how often should content be created?

Become a Certified Content Marketing Master
What’s Included:

• 64 Lessons from 5 Content Marketing Experts
• 5 Workbook Guides
• 53 Follow-along Worksheets
• Done-for-you Design Templates
• Content ROI Calculator
• 1 FINAL Exam

What Will I Learn?

Module 1 
Getting Started

Lesson 1
How To Understand Content Marketing
Lesson 2
Here’s Content Development & Appraisal Framework
Lesson 3
What Is Content Marketing?
Lesson 4
Why Content Marketing Matters

Module 2 
Knowledge

Lesson 1
Knowledge Introduction
Lesson 2
Customer Research
Lesson 3
Self-Analysis
Lesson 4
Competitor Research
Lesson 5 Market Research

Module 3 
Planning

Lesson 1
Planning Introduction
Lesson 2
Opportunities
Lesson 3
Content Purpose
Lesson 4
Content Purpose Designator Tool
Lesson 5
Themes
Lesson 6
Core Message Canvas
Lesson 7
Content Platform Types
Lesson 8
Platform Type Calculator
Lesson 9
Content Structure
Lesson 10
Content Categorization: Macro & Micro
Lesson 11
Macro & Micro Spreadsheet
Lesson 12
Content Assets: Series, Pillars, & Support
Lesson 13
Content Asset Spreadsheets
Lesson 14
Defining Your Creative Direction (Core Creative)
Lesson 15
Defining Your Content Campaign Objectives
Lesson 16
Campaign Objective Spreadsheet
Lesson 17
The Content Blueprint & Template

Module 4 
Production

Lesson 1
Production Introduction
Lesson 2
Sourcing: Who is Creating Your Content?
Lesson 3
Authority Analysis Spreadsheet
Lesson 4
Sourcing: How to Manage Content Contributors
Lesson 5
Collecting Content
Lesson 6
Optimizing Content
Lesson 7
Releasing Content: Customer Value Journey
Lesson 8
Content Production Schedule

Module 5 
Production: Written

Lesson 1
Why Use Written Content?
Lesson 2
Written Content Platforms
Lesson 3
Written Content Types
Lesson 4
Topic Generation
Lesson 5
How Much Written Content Should You Make?
Lesson 6
How to Splinter & Repurpose Written Content
Lesson 7
What’s The Future of Written Content?

Module 6 
Production: Video

Lesson 1
What is Video Content?
Lesson 2
Video Content Introduction
Lesson 3
Video Production Tools
Lesson 4
Video Content Platforms
Lesson 5
Video Content Types
Lesson 6
Topic Generation
Lesson 7
How Much Video Content Should You Make?
Lesson 8
How to Splinter & Repurpose Video Content
Lesson 9
What is The Future of Video Content?

Module 7 
Production: Podcast

Lesson 1
What is Podcast Content?
Lesson 2
Podcast Content Types
Lesson 3
Topic Generation
Lesson 4
How Much Podcast Content Should You Make?
Lesson 5
What is the Future of Podcast Content?
Lesson 6
Topic Generation

Module 8 
Analysis

Lesson 1
Campaign Analysis Introduction
Lesson 2
What is Content ROI?
Lesson 3
Content ROI Estimator
Lesson 4
Content Performance Report
Lesson 5
Conclusion

PLUS You’ll Know How To

• How to Use Content Marketing to Drive Leads & Sales
• How to Produce Limitless Content in a Manageable & Effective Manner
• How to Connect Content Marketing to Your Greater Content Strategy
• Seamlessly Integrate Content with Your Email Marketing, SEO, Paid Advertising, and Social Media Marketing Strategies
• How to Use Content to Boost Brand/Company Valuation

What You’ll Get

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know brands need it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET.

• Understanding the True Business Value of Content Creation
• Connecting an ROI to Content Creation
• Where Content Creation Fits with Overall Strategy
• How to Create Content Without Overusing Internal Company Resources
• How to Use Content to Increase Overall Brand/Company Value

Meet Your Instructors

Mark de Grasse
Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners.

Mark is a content strategist focused on integrated, genuine approaches to marketing and management, and he has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.

Casey O’Quinn
Casey O’Quinn is the Founder of Award-Winning Marketing Agency, Gravity Digital based in Houston, Texas.

For over 20 years at Gravity Digital Casey has served as an advocate for businesses that have wasted money on advertising that doesn’t work, by helping them build engaging brands and become market leaders.

Julia McCoy
Julia McCoy is an entrepreneur, author, and a leading strategist around creating exceptional content and brand presence that lasts online.  At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. She’s written six books, has impacted over 1M lives through her book Woman Rising, and her story has been featured on Forbes three times.

In the 2020s, she’s devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.

Matt Brannon
As the Creative Director at Gravity Digital, Matt uses his out-of-the-box style to challenge brands to tell better stories. He believes in the power of blending high entertainment value with sales messages to make an emotional connection that creates raving fans and longevity in business.

Gravity Digital is a video first agency but also embraces the sound principles of the Customer Value Journey – ensuring that all of that juicy video traffic will have a profitable place to land.

Luis Diaz
Luis is the founder & CEO of Top 10 Podcasts and author of “How to Get Your First 100k Podcast Downloads”

Most notably, Luis and his team have helped drive over 15 million downloads for their clients.

Our Policies

A. Product Quality

We will provide GOOD quality of courses fast. If any issue, email: [email protected].
We sure that your problem will be support as soon as possible.

B. Digital Shipping Proceess

After your payment, we will review your payment, Then, we will send you PCLOUD LINK OF COURSES through email in 3 – 8 hours. If any issue, we will inform you as soon as possible.