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Mark Ritson – Mini MBA in Marketing review, Mark Ritson – Mini MBA in Marketing download, Mark Ritson – Mini MBA in Marketing free

Mark Ritson – Mini MBA in Marketing

Mini MBA in Marketing
Training in marketing makes you better at marketing
95% of our alumni agree

Course overview

Become the best marketer you can be.

The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

Q & A sessions with Mark Ritson

Access to Marketing Week & Harvard Business Review case studies

MBA standard end of term assessment

Complete the Mini MBA in Marketing in 10 game-changing modules.

Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.

Module 1

Market Orientation

customer focus/business/culture/prdictive marketing

Module length: 1 hr 21mins

Reading:4

Study time: 2hrs

Module 2

Market research

research design/qualitative methods/ quantitative methods/backwards market research

Module length: 38 mins

Reading: 3

Study time: 2hrs

Module 3

Segmentation

market mapping/demongraphics firmographics/ behavioural

Module length: 47 mins

Reading:3

Study time: 2hrs

Module 4

Targeting 

straegic decisions/ mass marketing/ target segment portraits/ targeting criteria

Module length: 1 hr 7 mins

Reading:4

Study time: 2hrs

Module 5 

Positioning

brand position/ articulation disruptive exucution perceptual maps

Module length: 1 hr 18 mins

Reading:4

Study time: 2hrs

Module 6

Objectives

purchase funnel/ the right objective/ strategic decision making

Module length: 1 hr

Reading:5

Study time: 2hrs

Module 7 

Product

product creation/ product assessment/ NPS scores

Module length: 1 hr 26mins

Reading:4

Study time: 2hrs

Module 8

Price

price setting/ using quantitatives models to set a price/ discounting and price wars

Module length: 1 hr 27mins

Reading:4

Study time: 2hrs

Module 9

Intergrated marketing communications

The S curve/ profitability matrix/ price setting/ elasticity

Module length: 1 hr 3 mins

Reading:4

Study time: 2hrs

Module 10

Distribution

Omnichannel/ direct vs in direct channel models/ d2c sector

Module length: 59mins

Reading:4

Study time: 2hrs

Your Professor

Mark Ritson, a leading figure in the world of marketing

With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter

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