Description

Melinda Chung – Product Marketing Bootcamp review, Melinda Chung – Product Marketing Bootcamp download, Melinda Chung – Product Marketing Bootcamp free

Melinda Chung – Product Marketing Bootcamp

Build your Product Marketing Skills
Learn the essentials of product marketing from a tech marketing leader with 15+ years of experience

During this product marketing course, you’ll learn to:

• Develop a Positioning platform
• Conduct Market and User research
• Conduct a Competitive Analysis
• Create a Marketing Launch Plan
• Create Metrics and Reporting Dashboards
• Identify Key Areas for Customer Feedback and Behavioral Analysis
• (NEW) Create a GTM Strategy

Course curriculum

Welcome

• Welcome to the Product Marketing Bootcamp
• Before we get started …

Intro to Product Marketing

• What is Product Marketing?
• Handout: Range of PMM responsibilities
• Handout: PMM by business growth stage
• Handout: Additional Class Notes
• The Full Stack of Product Marketing
• Handout: The Full Stack of Product Marketing
• Introducing BetterPlantz and Business Boost
• Handout: Better Plantz and Business Boost descriptions
• Quiz: Test your learning

1.1: Research & Analysis Overview

• Market and User Research
• Why Conduct Research?
• Research Process & Market Research
• Handout: Market Research Questions
• Quiz – Test your learning

1.2: Qualitative Research

• Qualitative Research: Ethnographies and Focus Groups
• Handout: User Research Topics
• Handout: How to Set up a Focus Group
• Template: Recruitment Posting for Focus Groups
• Template: Focus Group Discussion Guide
• Qualitative Research: 1:1 Interviews and Person on the Street
• Handout: Example Interview Questions
• Template: Participant Screener
• Quiz: Test your learning

1.3: Quantitative Research

• Quantitative Research: Surveys
• Quiz

1.4: Research along Product Development Process

• Research along Product Development Process

Our Policies

A. Product Quality

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We sure that your problem will be support as soon as possible.

B. Digital Shipping Proceess

After your payment, we will review your payment, Then, we will send you PCLOUD LINK OF COURSES through email in 3 – 8 hours. If any issue, we will inform you as soon as possible.